Publications

By Tracy MacDonald
Apr 2021

Raise your hand if you’ve wondered if your pants will fit following weeks, months, or even a year of working remotely or just plain moving around less.

Raise your other hand if you’ve been tempted to keep that more casual work wardrobe going even if you’ve returned to an office. Or if you’re tempted to because now that so many others have been working from home, when you always did, perceptions may have changed.
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By Tracy MacDonald
Mar 2021
Image courtesy of Mentatdgt via Pexels

 

“Wait. Let me share my screen.”

How many times have you used or heard this phrase? If you’re like most people, the answer is “too many.”

While remote working and video calls enabled us to keep our businesses going, redefined business models, or taught us how to do things differently, people are becoming screened-out. And yet, until face to face meetings return, this may be our future for a while. But this future doesn’t have to mean death by powerpoint.

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By Tracy MacDonald
Feb 2021

It’s been almost a year since the global lockdown. We learned how to do business differently, live without a commute, stay away from family and friends, juggle more at home than ever before, and change our backgrounds to more desirable places while on video calls. And while too much screen time may have become a term that relates to adults now as much as children, there are likely some new habits we can take away from this and hopefully some of them relate to more sustainable business practices.

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By Tracy MacDonald
Jan 2021

Problem solvers and solution finders unite!

Now, step back, take a breath, and pause. Your future self, your team and your employees will thank you later.

Being a problem solver and solution oriented person is a great quality and inherent among leaders. The challenge is that if you’re solving all the problems, then you may be on the road to burn out, depriving yourself of the time to focus on strategy and future goals, and preventing your colleagues from having the opportunity to embark on their own problem solving missions. It can be difficult to give up the problem solving behavior, but there are advantages to you as well as to your team if you do.

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By Tracy MacDonald
Nov 2018

In business, difficult decisions are made every day. They can be at any level, effect a few or many people, require immediate action or a delayed response. In the end, those affected by the result of the difficult decision may be able to understand where it’s coming from, but that doesn’t make the situation any easier for them. As a leader, the way you manage the delivery of this decision can contribute to your brand, your future workforce, and your growth and productivity following these changes. If you have never experienced this type of situation personally, here are some strategies that may be useful.

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By Tracy MacDonald
Sep 2018

The Walls of …

Productivity. Creativity. Inspiration. Implementation. Completion.

In business, we hit “walls” all the time. Although metaphorical, that doesn’t make them any less frustrating, intimidating, or challenging. Depending on your perspective though, those walls could become inspirational.

 

The walls are real and need to be dealt with to move from problem to solution. There is obviously no “right” way to deal with walls; a lot of that depends on the source of the wall and how much control one has over going through the wall, around the wall, or over the wall. Different types of walls require different types of strategies. The first thing to do is to recognize which walls are within our control, and which are not.

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By Tracy MacDonald
Aug 2018

face2face

In a time of needing to get several things communicated quickly (email) or elicit a response immediately (texting) or stand out from the rest of the communication tools (messaging), it’s easy to forget about the value of face to face time. Yes, our time is precious. Yes, we are all multitasking, all the time. No, there are not enough hours in the day, but there never really have been. And while we have made it possible to walk around with a computer in our pockets, they have also made it very easy to step away from the thing that has connected people for thousands of years; face to face engagement.

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By Tracy MacDonald
Jun 2018

What makes a company a “Super Company?” Do they even exist? IS it what we would think it is?

In a recently published Fast Company article, author, Stephanie Vozza, notes 5 “Super Skills” people need for jobs of the future. Not surprisingly, they are a Personal Brand, Digital Fluency, A Tribe, Making Sense of Complexity, and Resiliency. At PRISCON, we believe these skills not only apply to people, but to companies as well and they aren’t even in the future, but for now.

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By Tracy MacDonald
Jun 2018
Creativity. Innovation. Problem Solving.

Each of these terms is very familiar to most people in the business world. Creativity is often left to the designers, advertising agencies and marketers. Innovation typically lives with engineers and developers. Problem-solving weaves its way through every department from Human Resources to Sales to Product Development to Customer Service. While the designers and product developers may see themselves as creative, we’re willing to bet that Human Resources, Sales and Customer Service likely don’t. We would wholeheartedly like to disagree and point to Design Thinking.

Gaining in popularity, the buzz-word has led to a myriad of options in online courses and professional training. But if you’re one of those people who sees the word design and runs for the hills because drawing a circle may as well be the equivalent to climbing the Empire State Building without ropes, it’s time to understand what Design Thinking really is an how it applies to business.

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By Tracy MacDonald
May 2018

Introduction

Amazon Inc. is a company located in Seattle, Washington and sells the bests of heterogeneous products. The company serves all the 50 states of the U.S.A alongside other 160 nations around the globe. Some of the products Amazon offers include electronic book readers, computer hardware and software, electronics, CD’s, DVD’s, housewares and among others that can be viewed by the customers on their online portal and other international websites. The company is guided by the vision of being a customer-centered and has built a forum where its customers can find and discover items they are interested in buying online (Amazon.com, 2018). The company’s Web services involve renting data storage and computing services through online cloud computing. Besides, the firm makes market-dominant Kindle e-book readers. The promotion of such devices has led to a drastic growth in its e-book publishing and has enabled Amazon to revolutionize the book-publishing sector.

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